- Feted
interior stylist to make guest appearance in Hall 9 on 12 January
- New:
Blogger Lounge in Hall 9
Hannover. DOMOTEX, the world’s leading trade show for floor coverings (12 to
15 January 2018), now packs even more interior design and lifestyle inspiration thanks to a guest appearance by Holly Becker, one of the world’s
foremost interior design bloggers. Holly Becker is the founder of Decor8 – one
of the best-known design blogs in the world, with a global following of 1.5
million loyal fans and readers. On 12 January 2018, the German-based American
interior design expert and influencer will be taking the stage at the DOMOTEX’s
new “Framing Trends” showcase in Hall 9.
As well as contributing to Decor8, Holly Becker is a
best-selling author with four books to her name so far.
Titled “Decorate”, “Decorate Workshop”, “Decorate with Flowers” and “Decorate
for a Party”, they are available in 20 languages worldwide and are a
celebration of the fun and joy of interior design. Becker explains: “I love
combining the old with the new. The key is not to take interior decorating too
seriously. It’s not about perfection, it’s about finding joy.”
Holly Becker also has a passion for teaching and offers
e-courses for bloggers of all levels, from beginner to advanced. She hosted her first e-course on her
“Blogging Your Way” portal in April 2009 and since that time has taught more
than 10,000 students globally about blogging, social media, interior styling
and photography. Her e-courses address fundamental
challenges faced by all new bloggers. How do bloggers find their niche? How
does the creative process work? What research methods are there? How do I win
followers? They also focus on legal issues and provide instruction on blog
visual design and implementation. As
a teacher, Becker is supportive and nurturing. “I see other bloggers not as
competitors but as part of a community,” she says. “And so far my courses have
been instrumental in starting a lot of people off in really amazing
directions.”
Holly
Becker will also be sharing her extensive experience at DOMOTEX. Her
presentation “How To Collaborate With Bloggers and Influencers to Market Your
Products”, which runs from 10 to 11:30 a.m. on 12 January, is aimed primarily
at exhibitors and other bloggers, but will also offer a wealth of inspiration for architects,
designers, interior planners and other DOMOTEX visitors.
From 3:15 to 4:15 p.m. that same day, she will also be
participating in a discussion with other bloggers on future trends in interior
design. In between times, she will be taking bloggers on tours of the show,
spying out the latest exciting and creative innovations in the floor coverings
industry. Her presentation,
discussion group and tour will all be conducted in English.
Blogger Lounge premieres in Hall
9
Next year, DOMOTEX will feature its first-ever Blogger
Lounge. Located in the new “Framing Trends” special display in Hall 9, the
lounge will provide a central location where the blogger community can gather,
share ideas and reach out to tradeshow visitors. The lounge will be decked out
with large-format monitors that will display the participating bloggers’ blog
and social media posts in real-time. The “Framing Trends” display will also be
home to a richly diverse and immersive world of experience that will serve as a
central gathering point and source of inspiration for visitors. It will feature
studies of current trends plus creative product installations inspired by the
show’s keynote theme, UNIQUE YOUNIVERSE, itself a touchstone of the product
individualization trend.
About Holly Becker
Holly Becker has made an international name for herself as a
blogger, journalist, interior stylist and author. She is the founder of the
award-winning design and lifestyle blog Decor8 (www.decor8blog.com) and the popular
e-course platform Blogging Your Way (www.bloggingyourway.com).
Holly Becker is also the international best-selling author of the “Decorate”
series, under which she has so far published four books. She
has won a string of awards for her work on and off-line and is an international
tastemaker with 1.5 million loyal fans and readers worldwide. American-born, she is now based in Hannover, Germany, and divides
her time between the USA and Europe.
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